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National Family Violence Prevention and Awareness Campaign 2011

The purpose of the national Family Violence Prevention and Awareness Campaign is to communicate the importance of this issue and promote awareness, responsibility and prevention within the Canadian Forces (CF).

Campaign Objectives

• Promote awareness and education of family violence and its prevention to the entire CF community, including CF members and their families, service providers/responders, and the CF leadership.
• Provide members of the CF community with timely, accurate, and clear information about the policies, programs, services and initiatives of the CF’s Family Violence Prevention Program.
• Provide/disseminate information about community resources in the event of family violence.
• Provide the CF leadership with accurate and clear policies, procedures, standards and good practice protocols for managing family violence cases and supporting education and awareness initiatives.
• Ensure that the service providers/responders in CF communities are accessible to those they serve and ensure that the work that they do is visible.
• Encourage open and frank dialogue within CF communities about family violence and family violence prevention.

Target Audiences

Awareness and education material will be tailored to accommodate the requirements of the audience for which they are intended. The target audiences for the campaign are anticipated, broadly, to include the following:

• CF Leadership/Commanding Officers/Supervisors
• CF families
• CF members
• CF communities
• Those that are being abused/have been abused
• Those that abuse/have abused
• Service Providers/Responders
• Public at large

Campaign Deliverables

To view  the Take a Stand campaign materials, click here.

1) Take a Stand Against Family Violence Posters and Brochures

The main thrust of the Family Violence Prevention and Awareness Campaign will come from the posters and brochures. The Campaign Coordination Guidebook addresses how and where the posters and brochures should be distributed.

The posters reflect the imagery of the campaign and are available in English and French, with space allocated for local contact information.

There are three bilingual brochures: one for general awareness, a second for CF families, and a third for the chain of command.

The General Awareness brochure covers topics such as what is family violence, who is affected, why the CF is concerned with family violence, and where to go for support.

The Guidance for CF Families brochure includes general awareness information, highlights the many kinds of abuse and includes information on children living in violent homes.

The Role of Supervisors brochure discusses the impact of family violence on the workplace and the supervisor’s role in preventing and dealing with family violence.

As with the posters, space is allocated for local contact information on all three brochures.

2) Violence: You Can Make A Difference Fact Sheets

Based on the recommendations of the MFSP Family Violence Prevention Steering Committee, DMFS adapted a series of “Violence: You Can Make A Difference” Fact Sheets developed by the Canadian Association of Broadcasters.

These Fact Sheets, a series of practical, user-friendly “Tips for Action Against Violence” were modified with the intent  of informing and providing tips to families on how to cope with family violence, manage anger, help abused persons, devise safety plans, and get help.

3) Take A Stand Against Family Violence Campaign Coordination Guidebook

This guide was designed as a resource to fulfil C/MFRCs’ role in the campaign.  Included are recommendations and possible locations for disseminating materials, ideas for generating awareness about the campaign, and available points of contact for questions or additional assistance.

4) Violence: You Can Make a Difference is the thrust of private broadcasters' dynamic, nationwide campaign to deal with the problem of violence in our society. The television and radio spots were funded by the federal government departments of Canadian Heritage, Health, Justice, Status of Women, Human Resources Development, National Defence, and the Royal Canadian Mounted Police.

Family Violence Prevention and Awareness Resources

To access the Family Violence Prevention Resource Database, click here.